Mira Media

Mira Media is a company that specializes in digital outdoor advertising. My mission was to create an easy but memorable brand image.

My roles
Interviewer, Graphic designer

Tools
Paper and pencil: sketches
Adobe Illustrator: vector graphics
Adobe Photoshop: image processing
Adobe Indesign: work with print layouts

The corporate style emphasizes the user’s attention with a blue neon color scheme – just as media facades and other advertising structures glow in the dark.

The image of a graphic symbol is a vertical of pixels of a digital advertising surface.

Corporate identity plays on the contrast of objects – all the individual elements are solved in two tones.

In the image of representative products, the graphic symbol in the logo begins to play the role of a stencil, becoming a mask for graphics. Just as the individual pixels of a digital outdoor advertising form part of the image.