The Challenge
My task was to create a memorable visual image of the brand, as well as to develop a user-friendly client interface for work with advertising campaigns.
Process and the solution
I tried to imagine what a pure functional style would look like if it was deprived of all decorative elements if possible. As a result, we have created a structure for constructing a visual space consisting of blocks, each of which is in itself a semantic element.
For visual accents, either the brand’s red color or colored backgrounds are used. Virtually all other elements of the exterior style are black and white.
The interface for working with advertising campaigns color is minimal. All accents are placed due to a shade of gray and work at intervals.
Along with external UI design, we have created several internal products for the company: layouts for advertising creatives of various formats and demo application for showing ads solutions to clients.
